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Carson Hocevar was NASCAR’s top-selling driver online in 2026. According to sales rankings shared by motorsports journalist Austin Konenski, the Spire Motorsports driver led all drivers in merchandise sold through NASCAR Shop, ahead of Kyle Busch, Chase Elliott and Kyle Larson.
At the track, Elliott was still No. 1.
https://x.com/AustinKonenski/status/2120942439959581112
2026 NASCAR Merchandise Sales Rankings (Drivers)
NASCAR Shop (Online)
- Carson Hocevar
- Kyle Busch
- Chase Elliott
- Kyle Larson
Trackside
- Chase Elliott
- Kyle Larson
- Carson Hocevar
- Kyle Busch
The overall rankings also included NASCAR’s own branded merchandise. The lists above show where each driver ranked among drivers only. The rankings don’t show how much merchandise each driver sold.
Hocevar’s Following Keeps Growing
Hocevar’s online sales cap a season in which he won his first Cup race at Talladega, made the Chase and became one of the most talked-about drivers in the sport, for better and worse. Spire benched him for the finale after he brake-checked Austin Cindric at Martinsville.
The sales numbers line up with other signs of his popularity. Hocevar finished third in fan voting for the 2026 Most Popular Driver award, behind Busch and Larson, the NMPA said, even after he asked his fans to vote for Busch.
Elliott and Larson at the Track
Elliott, who won Most Popular Driver eight straight years before taking himself off the ballot this year, led trackside sales. Larson, the three-time champion, was second.
Busch, who died in May, appeared in the top four among drivers in both lists. Fans also voted him the 2026 Most Popular Driver.
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